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Why Microsoft is doggedly sticking it out with Windows RT

Published Aug 2nd, 2013 1:45PM EDT
Microsoft Windows RT Analysis

Give Microsoft credit: They don’t give up on their ideas, even when the market is telling them they should. ZDNet’s Mary Jo Foley writes that Microsoft is highly unlikely to write off its tablet-centric Windows RT platform as a sunk cost even though both consumers and OEMs are avoiding it like the plague. In particular, Foley notes that Microsoft has taken a page from Apple’s playbook by locking down Windows RT so tightly that there will be “less/no crapware, viruses and piracy” compared to standard Windows devices.

Foley also says that Microsoft thinks Windows RT will get a boost once more vendors release the platform on smaller tablets since people who buy 7-inch Windows tablets likely won’t want to run desktop apps that need significant processing power.

Despite all this, Foley is skeptical that Windows RT can ever succeed, especially if it can’t attract more developers to create Metro-ready apps for the platform.

“Without more and more-compelling Metro-Style apps, Windows RT makes zero sense,” she writes. “Microsoft’s Metro-Style app story is still relatively weak, but at least the current management is acknowledging this and trying to fix it.”

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.