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Microsoft barely scratches the Surface: Surface accounts for just 0.13% of tablet traffic

Zach Epstein
December 11th, 2012 at 9:50 AM
Microsoft Surface Market Share

Microsoft’s (MSFT) Surface tablet, the company’s premiere Windows hardware offering, has seemingly not been well-received by the public. BGR saw a great deal of potential in the Surface when we reviewed it in October, but consumers have not been swayed by the slate’s sleek hardware and unique interface. Microsoft has reportedly cut its fourth-quarter orders with manufacturing partners in half, and one firm estimates that the company will sell fewer than 1 million Surface tablets in 2012. Now, a new report suggests Surface sales may be even slower than we thought.

Advertising firm Chitika reported on Tuesday that Microsoft’s Surface tablet accounted for just 0.13% of tablet traffic across its network in the United States and Canada. The firm’s data comes from an analysis of tens of millions of ad impressions served to tablets between November 12th and November 18th.

These numbers are particularly troubling considering the lack of available apps in the Windows app store. Because the app selection is so limited, Surface tablet users may be even more likely to surf the Web and view Chitika’s ads than iPad or Android tablet users.

Chitika notes that Google’s (GOOG) Nexus family of tablets accounted for 0.91% of all tablet traffic during the same period — seven times more traffic than Microsoft’s Surface.[bgr-post-bug]

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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