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Microsoft Predicts 40% of the Smartphone Market by 2012

Updated 4 years ago
Published May 14th, 2008 12:33PM EDT

They must have some pretty good stuff up in WA these days. Unless Microsoft plans to conjure up some serious dough and buy Nokia, this just isn’t going to happen. During a period of time that will be looked back on as a turning point in the history of mobile device platforms, Microsoft is pulling a Babe Ruth and pointing toward the stands. Just one problem though – the Sultan of Swat was a dominant force to be reckoned with when he did it. Microsoft on the other hand is currently batting around .130 with Rookie of the Year Apple threatening to take their spot in the line up. Ok, ok; we’re taking the baseball analogies a bit too far… Managing Director of Microsoft ODM embedded devices Eddie Wu has stated that Microsoft expects Windows Mobile-powered devices to account for 40% of the global smartphone market by mid-fiscal year, 2012. Hmm. Wu also states that the company is focusing on Windows Mobile 6.1 in 2008 and has no plans to release version 7 until next year. This is in direct contradiction of course, with the MWg roadmap we told you about last week. Normally we would believe a higher-up at Microsoft but considering the 40% prediction, we’re not sure what to think.

[Via IntoMobile]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.