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Microsoft Predicts 40% of the Smartphone Market by 2012

Zach Epstein
May 14th, 2008 at 12:33 PM

They must have some pretty good stuff up in WA these days. Unless Microsoft plans to conjure up some serious dough and buy Nokia, this just isn’t going to happen. During a period of time that will be looked back on as a turning point in the history of mobile device platforms, Microsoft is pulling a Babe Ruth and pointing toward the stands. Just one problem though – the Sultan of Swat was a dominant force to be reckoned with when he did it. Microsoft on the other hand is currently batting around .130 with Rookie of the Year Apple threatening to take their spot in the line up. Ok, ok; we’re taking the baseball analogies a bit too far… Managing Director of Microsoft ODM embedded devices Eddie Wu has stated that Microsoft expects Windows Mobile-powered devices to account for 40% of the global smartphone market by mid-fiscal year, 2012. Hmm. Wu also states that the company is focusing on Windows Mobile 6.1 in 2008 and has no plans to release version 7 until next year. This is in direct contradiction of course, with the MWg roadmap we told you about last week. Normally we would believe a higher-up at Microsoft but considering the 40% prediction, we’re not sure what to think.

[Via IntoMobile]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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