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LG says it’s struggling to keep up with ‘huge demand’ for ‘extremely popular’ Nexus 4

Published Dec 6th, 2012 2:34PM EST
Nexus 4

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Even without LTE, Google’s (GOOG) first smartphone is proving to be a big hit. CNET UK talked with Nexus 4 manufacturer LG (06657011) and discovered that the company is having a tough time meeting the “huge demand” for the new smartphone. Andy Coughlin, the head of mobile at LG UK, said that the Google Play store has quickly run out of stock for the Nexus 4 because it has “proven extremely popular” and added that his company was ” working closely with Google to ensure that those who wish to purchase a handset are able to do so.” Coughlin also admitted that both LG and Google have been surprised by the high demand for the Nexus 4, as he said that “LG supplies product quantities against partners’/customers’ (i.e., retailers, operators etc) forecasts” and that “demand via the Play Store has been very high in this instance.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.