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'Arrogant' Apple should be building bigger iPhones

Never one to mince words, Apple (AAPL) co-founder Steve Wozniak has once again offered up some solid criticism of the company he helped build. In an interview with TechCentral, Wozniak called Apple “arrogant” and said the reason the iPhone 5 doesn’t have a larger display — both wider and taller — is because the company thinks it’s “the only one with the right clue.” In a recent television commercial, Apple stressed the fact that all of the iPhone 5’s 4-inch display can be reached comfortably with a thumb during one-handed use, but Wozniak wants a bigger panel and thinks Apple should have made two different iPhone models, a smaller one and a larger one.

“Part of me wishes that Apple had not been so kind of arrogant and feeling we’re the only one with the right clue,” Wozniak told TechCentral. “I wish they had made a small and a large version of the iPhone; that would have been great for me. Keep the aspect ratio the same, horizontal and vertical the same, but just grow it in the other way.”

He continued, “I think Apple tricked itself and said ‘oh you could reach everything with one thumb’ and I don’t see anybody having any trouble using the larger screens. Apple said that as a defensive move because when the other phones came out they all had larger screens. Apple is now trying to run with that defence, saying ‘we are right’ and really there’s a mix of people. Not all people want the same thing and a lot of people really like the big screens.”

Apple launched the iPhone 5 on September 21st and sold more than 5 million handsets during the phone’s first three days of availability.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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