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iOS gains on Android in January as Windows Phone remains stagnant

Published Mar 6th, 2013 2:41PM EST
iOS, Android Market Share

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Although you wouldn’t think it after reading some gloomy recent analyst assessments, Apple (AAPL) is still a pretty popular company. And the latest numbers from comScore show that the launch of the iPhone 5 has helped Apple’s iOS gain some ground on Google’s (GOOG) rival Android operating system. According to comScore, iOS took a 37.8% market share in January 2013, an increase of 3.5 percentage points from its 34.3% market share in October 2012. Android, meanwhile, saw its market share dip slightly from 53.6% in October 2012 to 52.3% in January 2013, while BlackBerry’s market share continued its pre-BlackBerry 10 tumble from 7.8% in October 2012 to 5.9% in January 2013.

The most surprising movement — or lack of movement, to be more accurate — came from Microsoft (MSFT), which saw the market share of its Windows Phone operating system remain almost completely stagnant from October through January, accounting for just 3.1% of U.S. smartphones at the start of 2013. This actually represents a tiny decline from its 3.2% market share in October and is fairly astounding given that Microsoft has been making a big marketing push for Windows Phone devices after the launch of Windows Phone 8 this past fall.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.