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HTC Sense to get music, video services and more

In an interview with Forbes on Thursday, HTC’s head of User Experience Drew Bamford provided some insight into where the company’s Sense product is headed in the near future. Sense started as a UI overlay placed atop various platforms on HTC devices. While the UI aspects of the product remain a central focus, HTC will continue to expand Sense in several areas off the device. The recently launched HTCSense.com portal is one example of Sense’s departure from phones, though it remains underutilized and confined to just two devices for the time being. Bramford says several services are on their way to Sense, however, including music and video content services as well as access to newspapers, magazines and eBooks. HTC already launched an eBook service in Europe that it plans to expand to other regions in 2011. HTC also plans to launch its own video chat service akin to Apple’s FaceTime, along with several services that focus on home entertainment. These and other services will be made possible by the continued transition to faster 4G cellular data networks. “At some point, you can imagine replacing your home Internet service with your 4G phone,” Bramford said. “I think we’re on the cusp of that transformation where mobile products and living room life collide.”

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.