Is HTC finally, at long, long last, going to get a decent marketing campaign? The Wall Street Journal reports that HTC has officially brought on Paul Golden, Samsung’s former U.S. marketing chief, to be a consultant to HTC chairwoman Cher Wang. During his time at Samsung from 2008 through 2012, Golden was instrumental in establishing the company’s Galaxy brand as the main alternative to Apple’s iPhone through a series of first-rate ads that often took humorous shots at Apple fans’ expense. What this means for HTC’s future marketing efforts is unclear but we can bet that there won’t be any more horrendous Robert Downey Jr. spots or ads about Hipster Troll Car Washes going forward.
HTC scores a major coup against Samsung, hires the man behind its killer ad campaigns
Published Apr 18th, 2014 8:10AM EDT
Image: Zach Epstein, BGR
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
This article talks about:
HTC
Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
