Click to Skip Ad
Closing in...

Google pushes new video standard that could cut bandwidth use in half

Published May 16th, 2013 11:30PM EDT
Google VP9 Advocacy

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

One of the constant complaints we hear from wireless and even some wireline ISPs is that the surge in online video demand has put a strain on their networks that leaves them with no choice but to implement unpopular policies such as bandwidth caps. But CNET reports that Google is hoping to make help ISPs significantly ease the strain of video on their networks by pushing its new V9 video technology standard that the company says can help content providers “save about 50% of bandwidth by encoding your video with VP9.” Of course, the VP9 standard hasn’t even been finalized yet and won’t be available for general use until mid-June at the earliest. All the same, Google is promising developers that adopting the new standard will be easy and is promoting it as a free, open source alternative to rival codec H.264.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.