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Google testing MVNO waters, preparing to battle carriers [updated]

Google may be preparing to take its mobile efforts to the next level as it tests a Google-branded MVNO in Spain. Unconfirmed reports accompanied by photos of a Google SIM card and a Nexus S running on a “Google_Es” network suggest that Google is toying with the idea of becoming a Mobile Virtual Network Operator, or a company that provides cellular service by leasing capacity from existing wireless carriers and piggybacking on their networks. The photos suggest that testing is in the late stages as Google has already printed branded SIM cards, which have reportedly been delivered to Google Spain employees for testing. Additional details are scarce for the time being, but a Google-branded MVNO with deep Google Voice integration and a portfolio of Android devices from its potential Motorola acquisition could give the tech giant unprecedented control over the user experience. There is currently no firm indication that Google is testing similar services in other markets. Additional images follow below.

UPDATE: Turns out this was a hoax pulled off by a site described by Engadget Spanish as a “Spaniard 4chan.” Full details can be found on the Engadget Spanish site.

[Via cellular-news]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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