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Facebook announces mobile platform; Single Sign-On, location APIs, deals to start

Updated Dec 19th, 2018 6:53PM EST

Facebook today announced the introduction of its mobile platform. The purpose of the project is to provide a social environment for mobile devices that will eventually mirror the company’s dominant Web-based platform. The initial mobile platform involves a number of projects across a variety of mobile operating systems — including iOS, Android and BlackBerry — and it will allow developers to more easily expand their Facebook products beyond the desktop environment.

Platform announcements made today include:

•Single Sign-On — quick easy log-ins from mobile apps on mobile devices
•Location APIs — allows any mobile app to access Facebook location services
•Deals Platform — location-based platform for local businesses to offer deals to nearby Facebook users

Facebook is updating its Android product immediately to include support for Single Sign-On and other new features, and its iOS offering will be updated next week.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.