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Study: Only 6% of consumers think the Comcast-TWC deal is a good idea

Updated 4 years ago
Comcast Time Warner Cable Merger

Get ready to be knocked out of your seats, readers — consumers think a Comcast-Time Warner Cable merger is a bad idea. Comcast and Time Warner Cable confirmed earlier this month that they have reached a merger agreement that could see Comcast acquire Time Warner Cable for about $45 billion. The pay TV giants might have a few pals in high places in Washington, but they still face an uphill battle as regulators scrutinize the proposed deal. Beyond regulators, what do consumers think? Not surprisingly, a new study suggests that they don’t like the idea one bit.

Market research and polling company CivicScience on Monday tweeted preliminary results of a poll question that asked simply, “Do you believe the Comcast buyout of Time Warner Cable is,” followed by four options.

498 respondents (53%) said they believe the deal is “bad for consumers,” while 334 people (35%) were unsure of how the merger might impact consumers. A total of 57 respondents (6%) — perhaps all Comcast executives, a few lobbyists and a regulator or two — said that they thought the TWC buyout was a good idea and would benefit consumers. 53 people (6%) were neutral on the deal.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.