Apple is reportedly in complex talks with Comcast about launching a joint product, a new
The discussions are apparently in their infancy, with each company pushing its own interests.
Apple wants such an
Such a service would also require Comcast to make “significant investments,” in network equipment, in order to be able to deliver the kind of service Apple wants to offer. Apple isn’t asking for traffic to be prioritized over Internet-based services, the Journal says, even though it would like its traffic to be part of Comcast’s managed services, in order to abide to current net neutrality rules that prevent Comcast from unreasonably discriminating on how it transmits network traffic.
Meanwhile, Comcast would like to retain customer data, and wants to make sure that the service it would offer together with Apple would not be priced higher than traditional pay-TV cable – the cable provider wants to make sure that the price Apple will have to pay for TV programming rights will not affect the consumers. Subscribers would also have to purchase these
Comcast is seen as benefiting from a deal with Apple, when it comes to adding and retaining customers, especially as more users are cutting the cord.
In addition to blending regular TV programming with on-demand streaming – both as similar speeds – the new
Apple is also said to be prepping the release of a fourth-generation Apple TV model, which would still sell for $99, but would offer support for “a growing number of video apps, including apps from