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Cisco on trying to compete with the iPad: What were we thinking?

Updated 4 years ago

It didn’t take tech companies long to realize that nobody really wants an enterprise-centric tablet since tablets are just too gosh-darned fun to be larded up with all kinds of performance-degrading enterprise bloatware. While RIM’s BlackBerry PlayBook has traditionally been the poster boy for the perils of making an enterprise-centric tablet, Cisco also foolishly tried its hand at this endeavor when it announced the Cisco Cius back in 2010. Cisco wisely decided to kill of the Cius two weeks ago and now Network World reports that Cisco chief John Chambers admits the company should have cut its losses with the tablet at least nine months earlier. “Once you realize you’re not going to reach the volumes you need, you should just stop,” Chambers said. “We should have made our decision to exit the Cius market nine months ago.”


Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.