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BlackBerry PlayBook sales miss targets by over 90% at major retailer, ‘much higher’ return rate than XOOM

According to a trusted source from a major big box retailer, sales of RIM’s BlackBerry PlayBook have fallen far short of expectations. In addition, we’re told that the PlayBook is being returned at a higher pace than the Motorola XOOM. According to our source, PlayBook sales at this particular retailer missed internal sales targets by more than 90%. As if that wasn’t bad enough, the PlayBook is “being returned at a much higher rate than the XOOM,” which has a very high return rate itself at 7% according to our source. RIM launched its PlayBook tablet on April 19th and sales have been fairly impressive so far according to some analysts. Our source is singing a different tune, however, so let’s hope other major retailers are having better luck with the PlayBook. We’re rooting for RIM, but maybe amateur hour isn’t over yet?

UPDATE: RIM supplied BGR with an official statement in response to this post.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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