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BlackBerry PlayBook sales miss targets by over 90% at major retailer, ‘much higher’ return rate than XOOM

Published May 20th, 2011 10:00AM EDT
BGR

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According to a trusted source from a major big box retailer, sales of RIM’s BlackBerry PlayBook have fallen far short of expectations. In addition, we’re told that the PlayBook is being returned at a higher pace than the Motorola XOOM. According to our source, PlayBook sales at this particular retailer missed internal sales targets by more than 90%. As if that wasn’t bad enough, the PlayBook is “being returned at a much higher rate than the XOOM,” which has a very high return rate itself at 7% according to our source. RIM launched its PlayBook tablet on April 19th and sales have been fairly impressive so far according to some analysts. Our source is singing a different tune, however, so let’s hope other major retailers are having better luck with the PlayBook. We’re rooting for RIM, but maybe amateur hour isn’t over yet?

UPDATE: RIM supplied BGR with an official statement in response to this post.

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.

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