An interview with Apple’s (AAPL) senior vice president of marketing Phil Schiller conducted by Chinese-language Shanghai Evening News made waves on Thursday when it seemed to suggest earlier reports about a cheap iPhone were inaccurate. The executive reportedly said cheap smartphones will “never be the future of Apple products,” leading many to question earlier claims from The Wall Street Journal, Bloomberg, Digitimes and others suggesting a lower-end iPhone will launch in 2013. The Shanghai Evening News interview has since been updated, however, prompting Reuters to withdraw its earlier report on the matter. The full extent of the updates is unclear and the original article remains posted on the Shanghai Evening News website.
Phil Schiller interview casting doubt on possible low-end iPhone updated, prompting Reuters withdrawal
Published Jan 11th, 2013 8:00AM EST
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
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