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Bloomberg chimes in: Cheaper iPhone launches this year

Cheap iPhone Release Date

It is looking increasingly likely that after years of rumors, Apple (AAPL) will finally launch a cheaper iPhone model in an effort to attack emerging markets. Following recent reports from Topeka Capital Markets, Canaccord Genuity, Digitimes and The Wall Street Journal, Bloomberg now cites a single unnamed source in claiming that Apple is prepping a cheaper iPhone model that will launch in late 2013. The new iPhone may cost as little as $99 or $149 from retailers according to the report, but no other details were provided.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.