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Rogers begins taking reservations for RIM’s first BlackBerry 10 phone – even though it hasn’t been unveiled yet

Zach Epstein
December 17th, 2012 at 9:45 AM
BlackBerry 10 Reservations

Rogers Communications on Monday announced that its subscribers are now able to reserve Research In Motion’s (RIMM) first BlackBerry 10 smartphone — even though it doesn’t exist yet and no official details have been announced by RIM. The curious news was announced in a press release Monday morning, in which Rogers’ EVP of marketing John Boynton said the carrier is “excited to offer our customers the opportunity to be among the first in the world to reserve their BlackBerry 10 device.”

Boynton continued, “Rogers was the first carrier in Canada to launch BlackBerry, and the first in Canada to launch an LTE network. We look forward to adding BlackBerry 10 to the largest selection of LTE devices available in Canada — all powered by the Rogers LTE network, Canada’s fastest network in the most places.”

Rogers did not offer its subscribers any information about the phone it hopes they will reserve beyond the fact that it will be an “all-touch device” compatible with the carrier’s LTE network.

RIM is expected to unveil its first two BlackBerry 10 smartphones during a press conference on January 30th.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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