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AT&T hatches new plan to help you avoid its own data overage fees

Published Jan 13th, 2014 12:25PM EST
AT&T Mobile App Data Usage

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AT&T is smart enough to know that mobile applications are becoming increasingly bandwidth-hungry and that means more of its subscribers may be at risk of going over their monthly data limits. With this in mind, AT&T is taking the proactive step of encouraging app developers to make their applications use less data. Re/code notes that AT&T last week handed out fliers to developers who attended its CES developers’ summit that gave tips for making apps that use data more efficiently and thus pose less of a risk when it comes to draining users’ monthly data supply

Among other things, AT&T says developers should compress their images and text files, cache their content and avoid using redirects. The carrier is also pitching its own application resource optimizer (ARO) to developers that it says “can help you optimize your app for mobile.” Whether this initiative actually creates apps that consumer less data is certainly an open question but it’s nice to see that AT&T is looking out for its subscribers’ interest, even though it’s not just scrapping data caps for smartphones as Sprint and T-Mobile have done.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.