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Asustek confirms Garmin-ASUS split

Asustek confirmed Monday that the Garmin-ASUS joint venture it entered into with GPS giant Garmin two years ago will end early next year. The confirmation comes following last week’s report that the unsuccessful venture would come to an end when the companies’ deal expires in January 2011. With the popularity of navigation apps for smartphones exploding over the past few years, the joint venture seemingly started as an experiment that posed a single question: are consumers interested in a product that is a personal navigation device first and a smartphone second? The answer, at least in this case, is no. Further details on the split will be provided Tuesday, though initial reports suggest that the two companies will continue to work together in some capacity after their current deal terminates.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.