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Unsuccessful Garmin-ASUS venture to end in January 2011

It was all but written in the stars, and now it is also written in the Chinese paper Economic Daily — Garmin will soon be un-ASUS’d and ASUS is losing its Garmin. The two companies will reportedly not be renewing a two-year contract that birthed such mediocre smartphones as the Nuvifone M20 and T-Mobile’s Garminfone. Truth be told, each of the aforementioned handsets provided a navigation experience that was well above average when it comes to phones, but a great integrated nav experience seemingly isn’t enough to seal the deal with smartphone-seeking end users. The joint venture that started with a bunch of question marks and exclamation points nearly two years ago will end with an ellipsis, however, as the two companies will apparently continue working together in some capacity; Garmin will provide navigation software for future ASUS-branded handsets. We would love to say something like, “It was fun while it lasted,” but we imagine the entire ordeal was pretty stressful for everyone involved.

[Via Engadget]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.