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Watch display in Apple’s video is actually smaller than you initially thought

Apple Watch Specs: Display Size

When unveiling the Apple Watch during the iPhone 6 event, Apple showed a longer than usual 10 minutes video, narrated by its design guru Jony Ive, in which the company talked about various Apple Watch features, from hardware to software. That presentation video was later uploaded on the company’s YouTube channel, just like most of its videos, but Apple on Tuesday pulled the clip, replacing it with an edited version. As 9to5Mac reports, the first video featured an Apple Watch with a display that’s slightly bigger than the Apple Watch’s actual display.

FROM EARLIER: ing sooApple Watch production reportedly starting sooner than you might think

Apparently, the screen is shorter in Apple’s latest Watch introduction video than in the original clip. Furthermore, Apple has rearranged some user interface elements on the display of the device, likely to make up for the shorter display.

The publication says that the elements in the Apple Watch gallery on Apple’s website have not been updated, and that they have always shown the Watch as it is presented in the newly update video, when it comes to screen size. However, Apple has updated its page to include the word “Retina,” in “sapphire crystal display” descriptions.

Apple has never mentioned diagonal screen size for its Watch models during or after its media event, only saying that the device will come in 38mm and 42mm options when it comes to height.

Even though Apple unveiled the Watch in early September, the company is far from being ready to launch it, so it’s not surprising to see tweak its presentation and marketing materials. According to recent reports, the device might be launched in time for Valentine’s Day, with production set to start as soon as January.

Images that show some of the differences between the new and old Watch introduction videos follow below, as posted on Twitter by @KhaosT, while Apple’s updated Watch introduction video is available at this link.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.