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These are Apple’s first official promo videos for the Apple Watch

Apple Watch Official Video Demo

Apple on Tuesday finally unveiled a brand new product, the highly anticipated “iWatch” that’s now officially known as the Apple Watch. During the event, the company played several Apple Watch introduction and demo videos, and the company has now published three of them on YouTube.

The most interesting of them is the 10-minute long “Introducing Apple Watch” clip, in which Apple’s senior vice president of design Jony Ive explains everything there is to know about the gadget when it comes to hardware and software design. “Apple Watch is the most personal product Apple has ever made, because it’s the first one designed to be worn,” the company wrote on YouTube, with Ive’s explanations focusing on the same sort of message.

Apple has also published two shorter videos on YouTube, titled “Reveal,” and “Health and Fitness.” In the first, Apple focuses on the Apple Watch’s design and personalization options, suggesting yet again the device is its most personal gadget yet, and that it can be customized in plenty of ways. The second is a more practical video, explaining the health and fitness side of things, an important element for Apple’s first smart wearable device.

The three videos can be found below, with similar iPhone 6 and iPhone 6 Plus introduction videos available at this link.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.