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Apple taps former Adobe exec to run iAds

Apple has reportedly hired a former Adobe executive to run its iAd division, which was being led by Eddie Cue after Andy Miller left the company last year. Todd Teresi, former vice president of media solutions at Adobe, will now head Apple’s mobile ad unit according to Bloomberg’s Adam Santarino. Apple has seemingly struggled to gain traction with its iAd platform, and the Cupertino-based company has lowered its minimum spend twice since launching iAd in an effort to woo advertisers. The company initially required a minimum of $1 million be spent on each campaign, but the minimum spend now sits at $400,000.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.