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Apple’s online store goes down ahead of iPad mini event

Apple Store Down

With Apple’s (AAPL) iPad mini press conference less than five hours away, the company is currently making preparations for the various new products it will unveil on stage in San Jose, California. Part of those preparations, of course, include taking the online Apple Store down to set up pages for new products. Apple is expected to finally take the wraps off of the iPad mini later today, and new Mac computers are expected as well. While taking the Apple Store offline ahead of a press conference is standard fare for Apple, streaming its event live is not — but the company will make an exception today, and here’s how you can watch all the action unfold live on your iPhone, iPad, iPod touch or Apple TV.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.