Apple (AAPL) typically doesn’t stream its press conferences live to the public, but the company will make an exception for its iPad mini unveiling later today. Under the heading “Apple Event,” Apple has added a new entry for an “Apple Special Event” on the Apple TV that is set to stream live beginning at 1:00 p.m. EDT, 10:00 a.m. PDT. Apple is expected to announce a number of new products beyond the iPad mini including new Mac computers, an updated version of iTunes and an updated third-generation iPad with a Lightning port and an optically bonded display. Live blogs will be great for catching bits an pieces of today’s event, but for those who want to see all the action as it unfolds and hear the news straight from the horse’s mouth, Apple’s event channel is free for all Apple TV owners.
UPDATE: It looks like all iOS devices will have access to Apple’s live stream as well. As a BGR reader points out, users can simply open the following link in Safari on an iPhone, iPad or iPod touch to watch the press conference live: http://qthttp.apple.com.edgesuite.net/129opiygabsdvibsdfobsd3/atv_vod_mvp.m3u8
UPDATE 2: Apple will also be streaming the event live on its website, which means desktop and notebook PCs can also get in on the action using Apple’s Safari browser.
Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.
Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.