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Apple shares now up 12% from their low, yet we’re the only ones talking about it ahead of a monster WWDC

Apple Stock Price Analysis

Apple’s outflow of capital over the last five months is staggering. It makes sense, however, when you think of how many shares are institutionally owned, and owned by non-retail shareholders. Why not take some profits from Apple’s meteoric rise over the past couple years? Why not sell some shares before the new year (2013) when the capital gains tax rate is going up by 25%? And yes, Apple’s margins have slowly come down, and the breakneck growth of the largest company in the world has changed pace. Yet, Apple’s fundamentals have not changed. Apple is still the most innovative company in the technology space and it has the most talent, with the best hardware, the best software, and the best ecosystem in the world.

Apple’s WWDC event this year is going to be a monster. A brand new version of the industry’s best desktop operating system, a brand new redesigned version of the industry’s best mobile operating system, and potentially a new TV operating system, or at least the ability for developers to start crafting TV apps for Apple’s TV hardware. That doesn’t cover any future technology categories like wearable technology or Apple’s mobile payment plans, either.

What I mostly don’t understand about the Apple negativity is that Apple isn’t a BlackBerry, or a Nokia, or a Motorola. Apple didn’t invent a lone popular product like a RAZR, a phone that was made of aluminum and the one of the slimmest in the world. Apple completely changed the entire mobile computing category forever, through hardware, yes, but mostly software.

The cell phone we thought of was smashed into tiny pieces when Apple introduced the iPhone. The computing world has crumbled under the introduction of the iPad and the tablet category. This is not a one-trick pony like Nokia or like the BlackBerry line of phones — as great as they were, they were really just solid messaging machines with push email.

That’s what people are so easily forgetting. It’s not a single product, or single invention that Apple has done so masterfully. This is a company that has changed massive product categories with the iPod, the iPhone, and the iPad. If you think Apple can’t do it again, let’s just say that I believe you’re on the wrong side of the trade.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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