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Apple launches new Apple TV

Published Sep 1st, 2010 2:11PM EDT

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Today, Apple introduced its next generation Apple TV that focuses on streaming media and HD content. The new box is one-quarter the size of its predecessor and is sleek, black, and fairly nondescript. The device has power, HDMI, optical audio, and ethernet ports on its rear; Wi-Fi b/g/n is built into the device. The new Apple TV will provide Netflix, YouTube, Flickr, Podcast and MobileMe streaming to its owners as well as several iTunes rental options. First-run HD movies can be rented from the iTunes Store for $4.99 (prices will go down as the movie ages) and HD TV shows from ABC and Fox will be available for $0.99 per episode. Just like the previous ATV, pictures and videos can be streamed from your iPhoto library to your connected television. A new feature included on iPads, iPod Touches, and iPhones, titled AirPlay, will allow videos bought or stored on your iDevice to be streamed directly to the AppleTV and ultimately your connected TV. The device will launch in five countries, will be available for pre-order today, and will retail for $99.


Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.