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New Apple campaign claims the iPad is essential for scaling mountains

February 18th, 2014 at 5:34 PM
Apple iPad Your Verse Ad

Apple’s latest addition to the ‘Your Verse’ iPad campaign introduces us to two brave mountaineers who never forget to pack their tablets when preparing for an expedition. We got a glimpse of mountain climbers Adrian Ballinger and Emily Harrington in the first ‘Your Verse’ commercial, but the new written feature on the ‘Your Verse’ page gives us an in-depth look at how an iPad can be a tool for capturing and sharing incredible moments as well as a lifeline when the going gets rough.

“Five years ago, it was hard to even get a paper map of some of these places,” said Ballinger. “Now with the iPad it’s remarkable how much we can plan ahead.”

The Elevating Expedition feature is just one of several that will be featured on Apple’s ‘Your Verse’ landing page. Expect to see the rest in the coming weeks.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.




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