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New Apple campaign claims the iPad is essential for scaling mountains

Published Feb 18th, 2014 5:34PM EST
Apple iPad Your Verse Ad

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Apple’s latest addition to the ‘Your Verse’ iPad campaign introduces us to two brave mountaineers who never forget to pack their tablets when preparing for an expedition. We got a glimpse of mountain climbers Adrian Ballinger and Emily Harrington in the first ‘Your Verse’ commercial, but the new written feature on the ‘Your Verse’ page gives us an in-depth look at how an iPad can be a tool for capturing and sharing incredible moments as well as a lifeline when the going gets rough.

“Five years ago, it was hard to even get a paper map of some of these places,” said Ballinger. “Now with the iPad it’s remarkable how much we can plan ahead.”

The Elevating Expedition feature is just one of several that will be featured on Apple’s ‘Your Verse’ landing page. Expect to see the rest in the coming weeks.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.