Click to Skip Ad
Closing in...

Apple is going all-out to bring advertisers to iTunes Radio

Published Dec 17th, 2013 3:00AM EST
Apple In-App Ad Sales iTunes Radio

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

If iTunes Radio is going to become a key component to Apple’s infrastructure lineup, the company is going to have to bring advertisers to the platform in force. AdWeek reports that in order to move the iAds sales team away from in-app ads, Apple is planning to “build a real-time bidding exchange to automate selling in-app ads.” According to the report, Apple’s head of software Eddy Cue is unwavering in his dedication to the growth of iTunes Radio, even if it means automating other services to free up the sales team.

“The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” an Apple insider said.

Spotify shook up its own platform last week when its own team launched ad-supported streaming on mobile devices. Spotify and Pandora are still the undisputed leaders in the field, but if any company has the talent and the resources to claim a spot alongside the biggest names in streaming music, it’s Apple.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.