For individuals who don’t care about football (or simply aren’t rooting the two teams who made it), the Super Bowl can be something of a drag. Thankfully, there are dozens of hysterical commercials to watch during every break, which makes the night go by significant faster than it would otherwise.
We’ve already shared our ten favorite ads and trailers from Sunday night, but not all of the spots were home runs. In fact, the five commercials you’re about to watch were so bad, we can’t believe they’re real.
Seriously, if you thought the Falcons collapse in the fourth quarter was hard to watch, prepare to have your mind blown. While not all of the commercials we’ve chosen for this piece are outrageously awful, they’re all loaded with wasted potential. If production had been halted for a moment, they might have been saved.
In no particular order, here are the five Super Bowl commercials that made us sad:
T-Mobile
https://www.youtube.com/watch?v=Kg_4tX4XwI8
From Bieber’s first “hello,” I knew this ad wasn’t for me. I don’t have the same irrational hatred for the singer as many others, but I do know that he’s not a very good actor. Maybe stick to 30 seconds next year.
Wonderful Pistachios
https://www.youtube.com/watch?v=nHc5Csu6dpA
This is one of those cases of wasted potential. Wonderful Pistachios often have some of the goofier, more off-the-wall ads of the Super Bowl, but this one was too tame and didn’t make any sense. Blah.
Mr. Clean
https://www.youtube.com/watch?v=GDzMxlw2Fgo
The reveal at the end is kind of funny and nearly redeems the ad, but it’s not worth it to have to sit through 20 seconds of softcore CG porn. This this were a pop-up ad, I’d be desperately clicking for the big red X.
Tiffany & Co.
Again, no hate for Lady Gaga (and I dug the halftime show), but this felt incredibly insincere.
GoDaddy
https://www.youtube.com/watch?v=-YmnnwFQbpk
Oh how the mighty have fallen. GoDaddy used to be the king of provocative Super Bowl commercials (whether you liked them or not, you knew their style), but now we have… whatever this is. Rough.