British tourist rents a Lamborghini Huracan and quickly racks up $47,000 in fines for speeding
When a story about a Lamborghini makes the news, it usually has something to do with the pricey car getting obliterated or severely damaged. For …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Tim Cook throws subtle jab at Spotify
Spotify may have had a multi-year head start on Apple Music, but Apple’s music streaming service has impressively managed to make up a lot of …
Apple files patent for futuristic augmented reality windshield
Historically, Apple has spent much less on R&D efforts than companies like Microsoft and Google. More recently, though, Apple has accelerated its R&D efforts in …
Research report claims that Apple’s HomePod now has a 6% share of the smart speaker market
Apple’s HomePod debuted to rave reviews, but it seems that the device — which sells for $349 — is simply too expensive to make much …
Apple becomes the first company with a $1 trillion valuation
Hot on the heels of a stellar earnings report that saw Apple post an astounding $53.3 billion in quarterly revenue, the Cupertino-based company has since …
Leak in latest iOS 12 beta shows us Apple’s new iPad Pro design
For as hard as Apple works to prevent third-parties from releasing information about upcoming products, some of the biggest Apple product leaks we’ve seen in …
Tesla posts Q2 earnings: Revenue hits all-time high of $4 billion
Tesla this afternoon released its earnings report for the second quarter of 2018 and posted revenue of $4 billion and an accompanying loss of $3.06 per …
Apple needs to steal this iPhone browser concept immediately
While I wouldn’t go so far as to say that the Safari UI on iOS is outdated, the overall look and feel of mobile Safari …
Apple posts Q3 earnings: Revenue jumps to $53.2 billion as iPhone sales stay stagnant
Apple earnings are interesting in the sense that the company can post revenue in the tens of billions of dollars, sell millions upon millions of …
Tesla may implement a sparse redesign of the Model S and Model X interior
When Tesla introduced the Model 3 a little more than two years ago, many folks were shocked to see that the car lacked a traditional …
For 10 days only, Sprint is offering the iPhone 8 for just $8/month
Though generous carrier subsidies for devices like the iPhone are a thing of the past, there are still some solid deals out there for folks …
Leaked photos show Apple’s final iPhone X Plus and 6.1-inch iPhone designs
Though Tim Cook a few years ago promised to “double down” on product secrecy, there’s only so much Apple can do to keep iPhone leaks …
Apple Watch sales jumped by 30% last quarter despite intense competition
Since introducing the Apple Watch a little more than three years ago, Apple has steadfastly refused to release specific sales figures for its popular wearable. …
Video imagines what an Apple Watch with a bigger display will look like
A trio of new iPhones isn’t the only big product release Apple has planned for September. Barring any unforeseen delays, Apple in two months will …
With new iPhone X models looming, Foxconn ramps up hiring to handle huge demand
With Apple poised to unveil its 2018 iPhone lineup in just about two months, Digitimes is reporting that Foxconn has already started to accelerate hiring …
Former Apple employee recounts the downside to Steve Jobs’ famed ‘reality distortion field’
One of Steve Jobs’ greatest talents was his ability to influence behavior and persuade people to buy into his own version of reality, an ability …
Tesla asks suppliers for price cuts as deadline to become profitable inches closer
Tesla may have kickstarted the EV revolution with a string of award-winning and revered vehicles, but the company — despite an avalanche of accolades — …
Why buying an iPhone X knockoff can be a security nightmare
A couple of years ago, a friend of mine travelling through China sent me an email and asked if I’d be interested in a knockoff …
Demand for Tesla’s Model 3 remains incredibly strong, says Elon Musk
When Tesla first unveiled the Model 3 and made the car available for pre-order, the amount of interest in the car was so high that …
Will self-driving cars change how car insurance works?
Spurred on by Tesla and Google, most auto manufacturers today are actively researching and developing advanced self-driving car technologies. And though we’re not quite at …
New Tesla Semi photos emerge after prototype makes a surprise appearance at Tesla factory
Tesla’s vehicule lineup has expanded tremendously over the past few years. Three years ago, the only car you could purchase from Tesla was the Model …
Pre-orders for the Porsche Taycan are already off to an impressive start
The forthcoming Porsche Taycan (formerly known as the Mission E) isn’t set to arrive until 2020, but the vehicle’s impressive specs and sleek design have …
The Model 3 may actually help Tesla turn a profit for the first time
Just about three months ago, Tesla CEO Elon Musk issued one of his characteristically optimistic and bold promises. Specifically, Musk boasted that Tesla would be …
Uber app update will make it much easier to find your driver in crowded areas
Ridesharing services like Uber have undeniably made getting around town easier, but there are unique circumstances when hailing a cab is decidedly more convenient. As …
Netflix shares plummet after company reveals disappointing subscriber growth
Netflix posted its earnings report for the June quarter today and revealed that it added 5.15 million subscribers for the quarter. That may seem impressive …
Proof that people will criticize Apple for literally anything
A commonly levied argument one tends to hear from tech pundits is that “Apple fanboys” are quick to excuse anything Apple does, no matter how …
Elon Musk says the Model 3 represents Tesla’s last ‘bet the company’ initiative
In a wide-ranging interview with Bloomberg, Tesla CEO Elon Musk explained that the Model 3 represents the last “bet-the-company” initiative we can expect to see …
New video showcases the Porsche Taycan on a high-speed test track in Germany
For years, the working name of Porsche’s answer to Tesla’s Model S was the Mission E. Just about a month ago, however, Porsche announced that …
The new MacBook Pro keyboard may be quieter, but is it more reliable?
For quite some time now, Apple’s top of the line MacBook Pro has been the source of a lot of controversy and criticism. And with …
Elon Musk claims that Model 3 production hell will be ‘over in a month’
It’s never been a secret that the Model 3 has long been the lynchpin in Tesla’s plan to fundamentally shake up the auto industry and …
