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Research report claims that Apple’s HomePod now has a 6% share of the smart speaker market

Published Aug 2nd, 2018 7:26PM EDT
HomePod Vs Echo
Image: Apple

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Apple’s HomePod debuted to rave reviews, but it seems that the device — which sells for $349 — is simply too expensive to make much of a dent in the smart speaker market. According to a recent research report put together by Consumer Intelligence Research Partners (CIRP), HomePod sales currently fall somewhere in the 3 million range, good enough to give Apple a 6% share of the market.

Of course, the market leader remains Amazon, with the company’s range of Echo speakers currently boasting a market share of 70%. Google Home, meanwhile, has a market share of 24%.

“Apple introduced HomePod in the first quarter, and now has a small but meaningful share,” CIRP co-founder Josh Lowitz said in a press release. “It took a small share of the market from both Amazon and Google. Still, Amazon has a two-year head start, and Amazon and Google each have a low-priced device that accounts for at least half of unit sales, so it’s not clear how much further Apple can establish itself in the market without a more competitive model.”

Indeed, there are rumblings that Apple plans to get more aggressive with the HomePod going forward. Most notably, there have been rumors that Apple may release a cheaper version of the HomePod somewhere in the $150 range. It remains unclear, though, if a cheaper model would ship with a stunted feature-set or, perhaps, a less robust acoustic experience.

All that said, if Apple truly wants to compete in the smart speaker space, it might want to focus more on enhancing the functionality of Siri as opposed to improving overall sound quality. While Amazon’s Echo devices don’t deliver great sound, the reality is that most consumers simply don’t care.

Yoni Heisler Contributing Writer

Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.

When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.

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