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Apple’s ‘iCloud’ music service gets detailed

Updated Dec 19th, 2018 7:16PM EST
BGR

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Apple is expected to finally unveil its cloud-based music service next month at its annual Worldwide Developer Conference in San Francisco. Unlike similar products recently introduced by Google and Amazon that feature limited utility, Apple is thought to have deals in place with major record labels that will allow it to offer a paid service and a simplified library building process. The service has been rumored to be in development for years, and now Bloomberg Businessweek has supposedly spilled the beans, detailing exactly how the offering will work. Citing anonymous sources who were briefed on Apple’s talks with record labels, Apple’s cloud music service will constantly scan a user’s iTunes library and mirror the songs on Apple servers. The user will then be able to stream the music to any PC, iPhone, iPad or iPod touch, and some day, even to a car. While the appeal of such a service might be questionable due to the ever-increasing storage capacity of Apple’s portable iOS devices, it is believed that Apple plans to charge a monthly fee for the service.

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Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.