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Apple strikes deal with Sony for cloud music service, report claims

Updated Dec 19th, 2018 7:15PM EST

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Apple has now reportedly signed three of four major U.S. record labels as it prepares to launch a new cloud-based streaming music service in the near future. According to Bloomberg, Apple has inked a deal with Sony that will allow the label’s massive catalog to be used alongside a forthcoming streaming product Apple will likely unveil next month. The news comes just one day after Apple is said to have finalized a similar deal with EMI. Google recently unveiled its Music Beta by Google service and before that, Amazon launched its Cloud Drive and Cloud Player products. Neither service is accompanied by deals with record labels, however, so their utility is reduced to providing users with a means to upload music they have purchased elsewhere and then stream it to a variety of devices. With the support of major labels, Apple will be able to introduce a paid service with a great deal of added functionality. “Streaming iTunes” has been rumored to be in development for years, and it looks like Apple is finally ready to make it a reality.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.