For as compelling as Apple’s flagship iPhone models are, consumers still seem to be flocking towards the company’s more budget-oriented devices. According to a new report from Counterpoint Research (via Patently Apple), the top-selling iPhone in every single quarter throughout 2019 has been Apple’s iPhone XR. What’s more, the iPhone XR has been the top-selling iPhone model in every quarter since it launched, with the September 2018 quarter being the lone exception.

Even beyond Apple, the research found that the iPhone XR was the most popular smartphone model across all brands throughout the entire year. During the third quarter of 2019, for example, the top 5 selling smartphone models on a global basis were the iPhone XR, the Samsung Galaxy A10, the Galaxy A50, the Oppo A9, and the iPhone 11.

On a market share basis, the iPhone XR accounted for 3% of global smartphone sales while the iPhone 11 accounted for 1.6% of global iPhone sales.

Image source: Counterpoint Research

It’s certainly interesting that none of Samsung’s flagships managed to crack the top ten, though a few of their more wallet-friendly devices managed to make an appearance.

While this data with respect to the iPhone XR may come as a bit of a surprise, it shines a light on the shifting dynamics of the smartphone market. With generous carrier subsidies now nothing more than a distant memory, it’s clear that most consumers are eager to enjoy Apple’s latest and greatest technologies but are hesitant to spend upwards of $1,000 on a flagship device like the iPhone 11 Pro.

With this in mind, it’s no wonder that Apple is planning to introduce an even more affordable iPhone model this year. While folks were pining for an iPhone SE 2, rumor has it that Apple will introduce an iPhone 9 for as low as $399. The rumored device is said to boast Touch ID and will incorporate a 4.7-inch display.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.