This week is all about the iPhone X, Apple’s biggest shakeup of the iPhone line since the first handset was launched a decade ago. So it’s easy to forget this week that Apple launched a brand-new pair of iPhones a month ago.

Reports are already coming in from China that the iPhone 8 is being heavily discounted, way ahead of the usual schedule. Some of the country’s biggest retailers are selling the iPhone 8 for about $150 less than its usual Chinese RRP, hinting at falling demand — and possibly, discounts to come in the US.

The South China Morning Post reports that “major e-commerce platforms” in China are offering big discounts to customers, as iPhone 8 purchases have “run out of steam.” Those discounts are worth around $165, bringing the selling price to $721. That’s still higher than the base price in the US, but this is less about the discount itself, than the fact that retailers are having to discount a brand-new iPhone at all.

Big discounts on the iPhone 8 haven’t come to the US yet, but sales trends like this tend to have a worldwide reach. Even if the demand for the iPhone 8 in the US is a little higher, it’s still possible that aggressive discounts on the iPhone 8 might start rolling out before holiday season.


Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.