Apple certainly knows how to market the best feature of the upcoming iPhone and make you want to use one. Sports Illustrated’s David E. Klutho wasn’t the only pro photographer to receive an iPhone 7 Plus before anyone else. Apple also partnered up with ESPN, having Landon Nordeman photograph the final day at the US Open using nothing but the new iPhone phablet.
Nordeman ditched his cumbersome DSLR and lens, replacing the setup with the dual-lens iPhone 7 Plus. This gave him a different vantage point, allowing him to “react instinctively and quickly to the moments he discovered around the grounds while looking like another fan.”
“The autofocus and exposure performed exceedingly well in various lighting conditions — so that even with one hand, he could get the shot,” ESPN writes. “Nordeman was able to execute his signature style —surprising moments from unique perspectives, using color and composition without distracting his subjects — in a fresh way by using the phone instead of a big camera lens and flash.”
Just as was the case with Klutho’s NFL photos, Nordeman’s pictures are equally impressive and seem to make the case that the iPhone 7 Plus is the new iPhone to buy this year. The iPhone 7 Plus features a dual-lens rear camera setup that includes a 12-megapixel wide-angle camera and a 12-inch telephoto lens. The dual-lens camera offers 2x optical zoom, and supports depth-of-field (bokeh) effects.
Check out some of Nordeman’s iPhone 7 Plus sample photos below, with the full gallery available on ESPN’s website.