While the iPad is a very profitable business for Apple, the Surface tablet cost Microsoft almost $1 billion last quarter. But that won’t stop the Redmond, Washington-based software giant from firing more shots at Apple’s slate in a new Surface RT advertisement. Hey, it worked for Samsung so why not? Microsoft’s recent tablet ads haven’t been shy in poking at the iPad’s shortcomings and its latest spot follows suit. Simple and straightforward, the new ad runs through a list of things the Surface RT does better than Apple’s tablet, and then it encourages people to “Work easy. Play hard.” by purchasing a new Surface RT for just $350. By comparison, Apple’s latest iPad starts at $499. The full video is embedded below.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.