Shares of Google (GOOG) gained more than 1% on Tuesday morning and soared past $800 for the first time ever. Driven by reports that the company will soon open its own retail stores in the U.S., Google’s stock price remained above $800 and closed at $806.85 on Tuesday, up 1.76% on the day. The milestone comes a little more than five years after the company’s stock initially hit $700 ahead of the economic recession in 2007.

Google’s share price has climbed more than $100 since December, compared to Apple’s (AAPL) which has continued to fall and settled below $500 for the past month. The two companies were neck-in-neck this past fall, however shares of Google climbed more than 20% over the past three months while Apple dropped nearly 20%.