BlackBerry is back! Or is it? With a brand new operating system, brand new hardware, and a restructured company with some new people, Research In Motion (RIMM) has done everything possible to make the company’s brand new flagship smartphone a success. It combines the tried and true hardware we all know and love with a new take on the BlackBerry software experience. But is it enough to fight through the sea of iPhones, Android phones, and even Windows Phones?
Without getting into specifics, it’s very easy to recap what happened with RIM. This company is one that changed the game multiple times. First with an email-only messaging device and then with an email-focused smartphone.
BlackBerry exploded onto the market first with investment bankers and executives, and then to lower-level company workers, and finally to consumers. But as Research In Motion was getting peaking, Apple (AAPL) unleashed the iPhone onto the world.