PlayOn on Wednesday announced the availability of a new API that makes building channels for the company’s streaming video service easier than ever. PlayOn’s new “dead simple” PlayDirect API allows partners to create new channels by simply specifying a URL for the video feed and then selecting the video’s viewable area. Since making the new API available just two days ago, PlayOn has already added 25 new channels including Food Network, Disney Channel Live, Lifetime and TV Land, which are now available to stream to computers and mobile devices. “By opening up the PlayOn technology platform to third party developers, we are able to expand the content available to PlayOn users,” a spokesperson said in a statement. “Just like Apple’s app store brought new features and functionality to the iPhone, we plan on seeing a host of new channels in PlayOn.”

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.