Apple online customer satisfaction drops to lowest point in four years

Apple Customer Satisfaction 2012

In a survey of more than 24,000 customers, Apple’s (AAPL) online customer satisfaction during the Thanksgiving and Christmas shopping seasons was found to be at its lowest in the past four years according to Forsee, an industry analyst firm. Apple slipped out of the top five for highest online customer satisfaction during the holiday shopping season, falling to a score of 80/100 – a drop of three points from 2011. Meanwhile, Amazon (AMZN) maintained its spot at the top with a score of 88/100. Forsee’s survey based the scores on “appeal of merchandise, website functionality, and the quality of website content.” The survey’s full findings are available below.

forsee-2012

Via:
9to5Mac
Source:
PR Newswire
blog comments powered by Disqus