Users spend more time using mobile apps than the Internet, study finds

By on Jun 27, 2011 at 7:53 PM
mobile June 27, 2011

We now spend more time using mobile apps than on the Internet, according to a new research report from Flurry. The firm, which pulls its data from more than 85,000 applications, noted that in June 2011 the average person spent 81 minutes using mobile applications each day and just 74 minutes surfing the web. That’s up from December, when the firm found that users spent more time surfing the web (70 minutes) than using mobile apps (66 minutes). More surprisingly, it’s a 91% jump from last year when users spent just under 43 minutes using mobile apps, versus 64 minutes spent surfing the web. Flurry also found that mobile users spend 47% of their time playing games, 32% of their time browsing social networks, 9% reading the news, and 7% using other “entertainment” apps. Finally, the company said that 14 of the 74 minutes spent per day by consumers on the Internet is spent browsing Facebook.

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9 Comments

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  • Anonymous

    Apple will rule the world. True story™©®

  • Anonymous

    I find it hard to believe that any of the info graphics are close to accurate because I think it would just take to much work to actually pinpoint anything near the real numbers.

    spent 81 minutes using mobile applications 
    That seems about right amount of time to complete a movie in an app such as Netflix, HBOGO, or Crackle. I wonder how does it take into account apps that are still running in the background? Streaming music mainly? I often stream music and search Bing at the same time. So does it count both? I spend an awful lot of time in different mobile browsers, does it track my usage outside of the mobile safari browser, since I use about 3 out of the hundreds available. Just to many variables to be near accurate.

  • Anonymous

    AOL had a few good years, but once everyone gets out of the garden walls, they usually don’t want to go back.  Considering most mobile apps utilize the internet in some fashion, eventually the app can be cut out.  I think this is especially true with the advancement/adoption of HTML5.

  • Shanghai Dan

    How much of this is because more and more outlets are forcing people to consume via their app?  Used to be you could get stuff straight from a website – now you have to use an app to consume that same information.
    That said, how much of the app usage still uses Internet connectivity?

  • http://www.techbizresearch.com/ Hardik Upadhyay

    The use of mobile apps is due to two major reason
    1) More travel time to office – People does not like to type the website name and other things while traveling. Apps are handy

    2) Blocking of most of the social networking sites at the workplace. This leads to the usage of the mobile apps by the users.

  • Anonymous

    I believe this is a big part of why RIM is falling so out of favor with consumers. BlackBerry’s have no apps and it’s frustrating.

  • Anonymous

    If those pigs would just stop stealing those eggs, those birds wouldn’t be as angry, and that would reset some of this the other way.

  • Anonymous

    that ratio would b a lot different if they made mobile pr0n apps.

  • http://twitter.com/sicmx SicMX

    Apps are more convenient and load much faster

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