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‘Call of Duty: Black Ops’ shatters first day sales record

Updated Dec 19th, 2018 6:54PM EST
BGR

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When Activision released Call of Duty: Modern Warfare 2 last year, it set an all time record for launch day sales. The highly anticipated first person shooter sold 4.7 million copies in its first day of availability, amounting to $310 million in sales. Earlier this week, Activision released the latest title in the Call of Duty franchise and the gaming behemoth somehow managed to best itself. On launch day alone, 5.6 million copies of Call of Duty: Black Ops were sold in the U.S. and U.K., amounting to $360 million in retail sales. Activision said it was also on pace to break the $550 million five-day sales record it set last year with Modern Warfare 2. “The game’s success underscores the pop culture appeal of the brand,” Activision Blizzard CEO Bobby Kotick said in a statement. “Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet.”

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.