Velocity Micro announces Android based eReader tablets

General

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Velocity Micro has just announced a series of eReader tablets that aim to be functional, multimedia friendly, and most importantly affordable; say hello to the Cruz. Ranging in price from $149 to $299, the Android powered devices offer a plethora of features and options to fit your needs, and perhaps most importantly your budget. Hit the jump for the full press release with all the specs.

Velocity Micro® Announces a Family of Android™ based color E-readers and Tablets

Cruz line launches with 7” color Cruz Reader™, 16:9 Cruz Tablet™ and kid-friendly Cruz StoryPad™

Richmond, VAJuly 13, 2010 – Velocity Micro, the premier builder of premium, high performance desktop computers, notebooks, and peripherals, announces the debut products from a captivating and affordable line-up of Android powered mobile devices. Taking e-readers light-years past e-ink, the Cruz Reader features a sleek design, touch screen display, and tons of multimedia features. The Cruz Tablet offers the same multimedia capabilities as the Cruz Reader with more storage and a multi-touch screen. Perfect for kids, the Cruz StoryPad offers a touch screen, interactive content, and intuitive interface. Best of all, the Cruz line starts at just $149.

“Since 1992, Velocity Micro has been dedicated to building remarkable consumer electronics,” said Randy Copeland, President and CEO of Velocity Micro. “With the development of the Cruz line, we were able to take those enthusiast sensibilities and package them for the mainstream consumer to create a product that’s not only amazing, but affordable as well.”

At under one pound and about a half inch thick, the $199, 7” Cruz Reader goes everywhere you do, making it perfect for students, avid readers, frequent flyers, and techies. Additional features such as video playback and web browsing provide a much richer experience than traditional e-ink readers at a more reasonable price than a tablet.

Key specs and features include:

  • Crystal clear 4:3 ratio, 800×600 full color touch screen display – ideal for viewing ebooks and magazines, plus web pages and movies
  • Google Android Operating System
  • 802.11b/g wifi and full Web browser support
  • High res video and high quality audio playback with no proprietary content restrictions
  • Built-in Dictionary, Notepad, Calendar, Alarm Clock, Contacts, Games, and other useful apps
  • Built in accelerometer, tilt activated
  • Enough built in storage for hundreds of books
  • USB and SD card slot for upgradable storage, including a 2GB SD card
  • Up to 10 hours of use and over 24 hours of standby time, with a replaceable battery
  • Access to over 2 Million ebooks via included Borders E-book library portal application
  • Access to the Cruz Market™, an open content portal for downloading apps, magazines, and videos from a broad array of content providers.

At $299, the Cruz Tablet offers a truly mobile experience at an affordable price, finally giving consumers an Android-based tablet alternative.

Spec and feature upgrades include:

  • 7” 16:9 ratio, 800×480 capacitive display – great for viewing widescreen video
  • 802.11n wifi for faster wireless connectivity
  • Integrated microphone for voice recording
  • 4GB of built in storage with an 8GB SD card in the box for additional storage of high res photos, video, and music

Rounding out the Cruz line, the $149 Cruz StoryPad packs tons of multimedia features into a kid friendly, drop resistant package, letting children read, learn, and interact using a simple and intuitive touch interface. Features include:

  • 7” 4:3 800×600 full color touch screen display
  • Simplistic and intuitive navigation
  • High res video and high quality audio playback
  • Preinstalled audio book content – reads classic stories as the child follows along
  • SD card for additional storage
  • Available in pink, blue, and green

The Cruz Reader and Cruz StoryPad will be available from most major retailers and direct from Velocity Micro in August with the Cruz Tablet following on September 1st. For more information or to sign up for e-newsletter updates, visit http://www.CruzReader.com.

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28 Comments
  • Kar

    Me want one!! I have been waiting for an Android tablet for a long time. But not those Ipad knockout from China.

    • Kar

      I forgot to ask, which version of android does this run on?

      • Green Robot

        1.5

  • asdf

    Too bad it looks slow and sluggish. and its a resistive touchscreen. otherwise it doesnt look bad. the 299 one is capacitive that one looks intriguing

    • Notafanboy

      The 7″ says capacitive display..

      “7” 16:9 ratio, 800×480 capacitive display – great for viewing widescreen video”

      But 800X480? Not many web sites will be fully visible in that…

  • EatMyShorts

    Holy bezel !! This thing is has the biggest bezel I’ve ever seen

    • http://urbanegorilla.synthasite.com/ Urbane_Gorilla

      Hey .. The bezel is for your StickyNotes and refrigerator magnets .. ;=)

  • huh?

    This looks ugly

    • ..:::RHOIDS:::..

      Your mom is ugly…

  • pmow

    Why call this an ereader? It’s not like you read anything outdoors.

  • kerrhome

    Man it is big and ugly, and what’s with the who’s who of liberal reading? Just from a “I want to sell the most” standpoint, you’re better to go with something that appeals to the biggest audience possible.

  • MikeD

    I’m sure the Geeks are gonna bitch about it, but I think if marketed properly it can have some success.

  • Steve Jobs

    DROID sucks…stay tuned.

    • Johnny Ives

      Should have gone with external antenna band

  • Tdot34

    Back-lit color screen means it will be horrible for reading. E-ink is the only way to go because I can read it out on my patio with-out looking back up my nose.

  • schizo

    For $100 more, you get 800×480 (vs 800×600)? OK, it’s capacative vs. resistive, but still. You also don’t get the docking station for the extra bucks.

    • DaHarder

      The CRUZ reader is obviously targeting media playback (800×480/16:9/more powerful/Capacitive Screen) and the CRUZ Reader (800×600/4:3/E-reader–biased) the e-book/reader market.

      There’s room for both…

  • DaHarder

    Very nice ‘value sector’ entries… Now where’s the FROYO?

  • Notafanboy

    4 GB of built in memory, so one movie? Interesting first attempt, but I smell a fizzle in the works..

  • jonathan

    Pretty darn thick I say for just an Ereader. It actually looks like one of those ipad knockoffs from China, the Iped.

  • jayrodathome

    Haha. Enough built in storage for hundreds of books. Just thought that was funny. I’m sure it has micro sd. Where’s the wireless N. Nice price point tho.

  • SOUTHERN MISS ELITE

    Please sir…more bezel!

  • http://www.cuband.com Cuban Music

    Seems a bit big for a reader. I think I’ll stick to my Kindle.

  • http://n/a Nick-Nick

    Wasn’t said much about video and audio formats supported.
    Same for file formats (txt, pdf,…).

  • http://alghienkad06.student.ipb.ac.id thea

    not cool

  • CEMIII

    Dumb dumb & dumber

    I love the comp its a nice median.
    It’s not bad & actually pretty small along the same size as the Nook & Sony’s 7″ reader. Feature wise; its full color over the Nook & Sony (also less than Sony’s).The Kindle is news e-paper for $140 – $200 I want a lot more features at least give me expandable storage & external speakers what a piece of junk. The Mac junkies well you shouldn’t be here anyway but if you are it has you beat hands down on the price & its ANDROID so it has a lot of potential regardless of the version.
    IE: Web, pictures, games & videos
    Check out the specs & other features on its website.
    http://www.cruzreader.com/reader.php

  • Anonymous

    This seems very cool and I want to buy one.

  • Anonymous

    I think an Android tablet must be useful for eveybody , but may be big for me. Even if it is big , I also want one.

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