Yahoo and Nokia to partner up with Project Nike

By on May 21, 2010 at 11:49 AM
Rumor May 21, 2010

project-nike

According to AllThingsD, this Monday Yahoo and Nokia will announce a partnership dubbed Project Nike — after the Greek goddess of victory — which will see the two companies band together in an effort fight off both Apple and Google’s continued foray into the mobile world. The deal is said to add Yahoo “email, search and other applications and services into a range of [Nokia] devices,” however, the deal is not expected to produce a “Yahoo-centric” smartphone as was once rumored. We don’t think it needs to be spelled out for anyone, Yahoo is the lone member of the three major search engines that is not heavily tied into a mobile platform. The press conference is set to kick off at 10am EDT in New York City, so rest easy until then, because whatever happens, your pals at BGR will be sure to keep you in the loop.

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  • Hollaman

    Great, two dead companies joining forces…

    ATTENTION NOKIA: NEW OS PLEASE!!!!

  • mangenius

    In other news.. Who gives a fuck!

  • burnett

    A day late and a dollar short.

  • http://cameron-schultz.ca schultzter

    Some companies need a lithium drip! I have no idea what Nokia is doing or where they are going!

    Yahoo is obviously looking for traction as it slides faster and faster down hill.

    Is Nokia doing this only for the US market or other markets too? I assume the phone will not be “Yahoo centric” because Nokia doesn’t have enough confidence in Yahoo to give up on Ovi. So they’re going to waste time & money dithering around with both.

    I want a handheld computer with 3/4G (and wifi, bluetooth, etc.) that I can load what ever OS and apps on that I want. Even for calls let me choose: Skype, GVoice, whatever. I’ll pay for the network access and bandwidth (at a reasonable price) but that’s it!

    • Flavio Ribeiro

      “I want a handheld computer with 3/4G (and wifi, bluetooth, etc.) that I can load what ever OS and apps on that I want. Even for calls let me choose: Skype, GVoice, whatever. I’ll pay for the network access and bandwidth (at a reasonable price) but that’s it!”

      I want that too, but most of the market doesn’t. And it’s a support nightmare for the manufacturer, which dramatically raises costs.

      The closest thing would probably be a Maemo/Meego handset, but Nokia is late to the game with their offering.

    • http://ceffyl.net Ceffyl

      Have you considered the Nokia N900? It has all of the features you’ve requested (including Skype over 3G data, GVoice, BT, wifi, etc.). The phone runs Maemo (Debian-based linux mobile OS). Maemo community members (talk.maemo.org) have been able to install Android on the phone. There is also a developers version of MeeGo for the phone.

      I’ve had one for several months and love it.

      Ceffyl

  • destardi

    Yahoo. No.

  • Boba Fat

    …what? Lycos wasn’t available?

  • Dara

    Yahoo surprised me a while back when they were the first to have a decent voice search for mobiles (One Search). They even had a decent “carousel” type app suite that handled email and Flickr quite nicely.

    I can’t think of anything else that they can really bring to the table with Nokia. Nokia already has access to all their web services using their own apps.

    I think most people with Symbian phones would have already loaded up on Google’s app suite. I haven’t compared them side by side, but Google’s voice recognition is the only one I’ve ever actually expected to get things right every time. Yahoo’s was “good”, but not that good.

    Now my “pencil” button brings up Google Search with links to apps for gmail, youtube, maps, and Picasa.

    I just don’t see where Yahoo brings anything but a weak alternative.

  • Sir Trashcan

    Shows how desperate Nokia is. Executives at Nokia apparently panicked when they heard about new Google releases yesterday and are desperately trying to keep Nokia alive – Nokia’s been dying for some time now. Nokia is just shooting its own foot with this. Nokia was unable to compete against iPhone although iPhone was released THREE years ago! Pathetic!

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