Amazon pulls Macmillan books as the e-book price war begins

By on Jan 30, 2010 at 2:41 PM
General January 30, 2010

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Even before it has landed in the hands of consumers, Apple’s iPad is already living up to its reputation as a “revolutionary” device. The first battle, in what may become a full out war, has begun in the lucrative book market with Amazon pulling all of Macmillan books from its digital inventory. Rumor has it that the two companies are bickering over pricing with Macmillan (and other publishers) reportedly pushing Amazon for the same $15 price point being offered by Apple. Amazon has refused to negotiate and is staunchly sticking to its $9.99 pricing, a price point to which publishers begrudgingly agreed due to the popularity of the Kindle. Now that there will be soon be a new game in town, the Kindle is losing a bit of its luster, and Amazon loses some of its leverage and the whole e-book market gets turned upside down. Oh, Apple.

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  • jarrett

    @Cdub,

    Well, buy the stock of the company(s) you think are going to make money off of us “lowly” consumers and make some money for yourself.

    Posted from BGR Mobile (iPhone).

  • Tdot34

    So according to Apple and book publishers, E-Books and actual books should cost the same…. Talk about price gouging, just as bad as itunes albums costing the same as actual albums.

    Apple wins over publishers by gouging their customers.

    Long live Google Books!!!!

  • http://www.stateyourbeef.com Dating forum opinions

    Apple monopolizes everything they can so they can make money.
    Apple kicks microsoft butt anyway

  • Enzo1

    Apple manages there product so it works efficiently, causing you less aggravation, thereby making money as it gains market share & yes it kicks MSFT butt

  • elijahblake

    Good going Amazon, nice to see someone stand up to Apple’s smug a$$!!

  • mike1916

    it’s incomprehensible to me hat people can still be so blindly loyal to a GIANT CORPORATION like apple when they are literally attempting to force a tremendous price increase in cahoots with other large publishing outfits, at the expense of all their devoted macnerds. how can people still pretend that apple is some kind of cool anti-corp. when this goes on. also no multitasking on a netbook/laptop replacement device??? who would want that? ridiculous. suck it jobs.

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