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What makes Roku players so popular? Now is a good time to find out

Published Mar 19th, 2024 7:43AM EDT
Image: Roku

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When it comes to streaming media players, there are really only three devices that are at the top of most people’s lists. One is the Apple TV, but it’s pretty overpriced so it’s only good if you absolutely love Apple products. The other two are Amazon’s Fire TV Sticks and Roku players. When it comes to the latter, now is the perfect time to see why people love them so much.

Competitive pricing is one thing that makes Roku so popular, and that’s especially true right now because there’s a big sale happening. Prices start at just $19.99 for the Roku Express, which is the company’s cheapest streaming media player. If you want support for 4K resolution and other upgraded features, you can get the Roku Express 4K for $34.99, or the Roku Streaming Stick 4K for $39. There are also several smart TVs on sale this week with Roku TV software built right in.

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Personally, I use Apple TV boxes in my house. Honestly though, I don’t often recommend them when people ask me which streaming media player they should buy.

I do like my Apple TVs a lot, and I’m not sad that I bought them. I’m deep in Apple’s ecosystem with my iPhone, Apple Watch, iPad Pro, MacBook Air, and iMac, among other things. I like having the same UI on my TVs, and I find that Apple’s TV apps are a bit more refined than they are on other platforms. Plus, it’s great to be able to use the same accounts across devices.

Is all that worth paying $129-$149 while other streaming media players cost a fraction of that price? For most people, it’s probably not. And that’s especially true right now while there’s a big Roku sale happening.

The Roku Express is the cheapest model that Roku makes, and it’s 33% off right now at $19.99. It’s great for streaming and for getting access to everything Roku offers for as little money as possible.

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That being said, there are a few things that people tend to complain about on the Roku Express. First, it maxes out at 1080p Full HD resolution. And second, it has a traditional box form factor instead of the dongle form factor that most people prefer.

If you want to solve both of those problems, the Roku Streaming Stick 4K is on sale for $39 instead of its regular $50 price.

It’s a streaming stick instead of a box, as the name suggests, so you can tuck it away behind your TV. As the name also suggests, it supports 4K resolution.

Check out BGR’s Roku Streaming Stick 4K review for more on this popular model.

Or, if you only want 4K and you don’t care about the form factor, you can save $4 and get the Roku Express 4K while it’s on sale for $34.99.

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As I mentioned earlier, several TVs with Roku’s software are also on sale.

Devices like the Roku Express and Roku Streaming Stick 4K are great because they can transform any TV into a Roku TV. If you’re shopping for a new television, however, why not cut out the middle man and get a smart TV with built-in access to everything Roku offers?

Roku deals on TVs start at only $119.99 for a TCL 40-inch smart Roku TV. You can also upgrade to a Westinghouse 42-inch model for $199.99, down from $230. And if you’re in the market for something larger, the Hisense R6 65-inch Roku TV is on sale for $399.99, down from $800.

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Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.