Despite its new CEO promising a renewed focus on marketing, Research In Motion hasn’t been known for effective campaigns of late. The company launched a sizable advertising blitz earlier this year that focused on its new BlackBerry Bold smartphones, but the commercials had no apparent impact on smartphone sales in key markets including the United …
Research In Motion’s newly appointed chairwoman of board Barbara Stymiest vowed on Thursday that the changes sweeping the struggling smartphone vendor will continue. RIM announced late last month that company co-founders Jim Balsillie and Mike Lazaridis were stepping down from their roles as co-CEOs and co-chairmen of the board following more than a year of …
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team of four awkward superheroes that …
Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing efforts are such a priority, …
As 2012 approaches, we thought it would be fun to look back on 2011 one last time and share our biggest stories of the year with you. Here they are in order, from our post popular post of the year to our tenth most popular post: Open letter to BlackBerry bosses: Senior RIM exec tells …
We’ve just heard from a tipster that the BlackBerry Bold 9790 — think of the BlackBerry 9900 and mash that up with the BlackBerry 9700 — will be launching around the end of November. The device will feature a 2.45-inch 640 x 480-pixel VGA touch display, 8GB of built-in storage and of course, a full …
T-Mobile subscribers who thought $250 was a tough pill to swallow for the BlackBerry Bold 9900 will be none too happy with this morning’s news. T-Mobile on Wednesday finally announced the imminent launch of its Bold 9900 variant, which will become available on August 31st for a whopping $299.99 with a new two-year contract. What’s …
We first saw the BlackBerry Bold 9900 during BlackBerry World earlier this year, but we figured we’d bring you a fresh new look since we’re up in Toronto checking out the release version. We’re loving the thin design just as much as the first time we saw it, and it’s definitely the most elegant BlackBerry …
Research In Motion on Tuesday announced a major milestone for its on-device software portal BlackBerry App World: 1 billion downloads served. “The BlackBerry App World storefront launched a little over two years ago, and over that time, we’ve made many feature improvements, enhanced the look and feel, and added a ton of compelling apps,” RIM’s Alex …
Research In Motion on Thursday announced some serious heat in the Europe, the Middle East and Africa (EMEA) region — the BlackBerry maker said it recently added more than a million new subscribers in less than three weeks. “BlackBerry continues momentum across EMEA with 1 Million+ new subscribers added in less than 3 weeks,” RIM posted …
